Competitor Analysis
For my Public Relations Publications class I was asked to complete a competitor analysis of all the major competitors to the OKC All Sports Association. When comparing OKC All Sports to their major competitors such as KC Sports Commission and CLE Sports Commission, OKC All Sports differs in many ways. KC and CLE are extremely active on Twitter, whereas OKC All Sports is not as active with follower interactions. But in turn OKC All Sports website is extremely up to date and interactive for the visitor. There is a count down to the next event on the home page and tabs for all events that OKC All Sports hosts.
OKC All Sports image and messages differ some but not greatly from those of KC and CLE Sports Commission. The overall goal of all three organizations is to provide local sporting events to their surrounding communities. Though the message of OKC All Sports is clearly stated on their website; OKC All Sports mission is to secure, promote, create, execute and host family oriented amateur sporting events in the state of Oklahoma. The image of OKC All Sports in my opinion is more well rounded and similar across all social media platforms used.
To see a competitor analysis that I have completed on Pinterest, follow the link below.
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