Competitor Analysis

As I mentioned in my previous blog post, Design Research, I have been doing research in preparation for a business card design for River of Praise. To better understand the market, I did research on large competitors. By researching competitors, I have learned what the audience is drawn to.

In comparison to the competitors, River of Praise brings a modern and exciting brand. ROP strives to provide a community full of encouragement, spiritual growth and servanthood. ROP’s overall brand and image hopes to provide a welcoming and modern feel to it’s public.

I created a Pinterest board to compare competitors’ image with ROP’s potential image. The link to the competitor analysis board is below:

https://www.pinterest.com/molly_redus/jmc-3433-competitor-analysis/