Competitor Analysis

 

Sprinkles is a recognized cupcake brand thanks to the TV show “Cupcake Wars”, in which one of the judges is the creator of Sprinkles.This cupcake shop is the first of its kind and has a very defined image it portrays. Sprinkles is different from its competitors because the cupcake flavors are different and they are known for people of upper and middle class customers. It is sort of like the royalty of the cupcake world.

1. 1. How should your organization’s image and message differ from its competitors?

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