Competitor Analysis

Compared to other publications within the industry, Cosmopolitan’s main focus is to empower women. While they cover a vast variety of subjects and topics in their monthly issues they still have one common purpose: to encourage women to be themselves. While other publications may have inspiring articles, Comsopolitan’s website Cosmpolitan.com has multiple articles per day filled with stories across the world about powerful women striving to be their best and encourage others. One recent article was even a situation at a boutique in Stillwater, OK.

While Cosmopolitan is dedicated to empowering women, its image is definitely different as opposed to Allure or Marie Claire. They use sex appeal as their main form of marketing, posting risqué images on the cover and having specific target words in bold to draw the readers in. This has caused tons of controversy in the past, but still works for the publications as they’re one of the top selling publications in the U.S. I believe the organization should continue to use this message to stand out from competitors, but go at a different angle that can be seen as empowering to all eyes that see it, not just a set target. A small change would be using women who are prominent in the media, but doing big things across the nation.

Find my competitor analysis Pinterest board here.