Competitor Analysis

Continuing the research on our organizations, were were asked to create a Pinterest Board to display what they stand for and the image they represent.

You can find my Competitive Analysis Pinterest Board for Alpha Phi at this link- https://www.pinterest.com/briannaehopkins/jmc-3433-competitor-analysis/

We were then asked to answer the following questions regarding our organizations:

1. How does your organization differ from its competitors?

Alpha Phi’s competitors include other student organizations on campus or other social sororities located at that university. It differs from these competitors because of its mission, causes they fight for, and logos they have created.

2. How should your organization’s image and message differ from its competitors?

This organization’s image and message should differ from its competitors by creating a look that stands out and creating a foundation that draws attention. Young women want to feel welcomed and supported when they go to college. In order to attract this sort of attention, Alpha Phi needs to create an atmosphere to promise these women the friendships and loyalties they hope for.