Competitor Analysis

In my PR Publications class we were asked to make a Pinterest board for our organizations competitor. I chose Edelman as Golin’s competitor. Edelman was my second favorite agency and I also had the privilege of visiting Edelman when I went to Dallas, TX, for the PRSSA trip. I was asked to answer a few questions that are listed below.

1. How does your organization differ from its competitors? Edelman is the world’s largest PR agency. Golin is much smaller and only has 50 offices. Edelman has a higher growth rate than Golin. Although Golin is smaller they are still doing so well in the industry. Golin is changing up the game by their new “Go All In” mission statement.
2. How should your organization’s image and message differ from its competitors? I think that Golin being a much smaller agency has a powerful message. Their “Go All In,” message is brilliant and they changed everything to make themselves better. The opening video of Golin on their homepage says its all. They “Go All In,” for the community, for their industry, for personal growth and for their clients. Golin has a strong message and I think it definitely differentiates them from others. Click play to watch the video on this link. http://golin.com

https://www.pinterest.com/charitylwilliam/jmc-3433-competitor-analysis/