Competitor Analysis

CCFI provides unique services that cater towards specific audiences while benefitting the entire community. CCFI provides counseling for all ages of children. It has a therapeutic team to provide physical, emotional and mental healing for children with traumatic experiences. The organization has after school programs for youth of all ages who attend several of the Norman public elementary schools. There are counseling services for teenage parents, single parents, divorced parents or parents who are struggling to meet the needs of their children.

These services give CCFI an important role in the community of Norman because they are helping our children and families to function in healthy environments. I think CCFI’s message differs from competitors in that it highlights the need for children to function in nurturing environments. This message targets children and youth, but it is also linked to parents of children and youth.  The organization’s message should center around providing an environment where children, youth and families can find healing and safety, and take those provisions back to their home environments. CCFI’s image is focused more specifically on children, but also families. It’s geared toward providing environmental safety for all through counseling and therapy. The  CCFI staff include Licensed Clinical Social Workers, Licensed Marriage and Family Counselors and Licensed Professional Counselors, as well as therapists currently under licensure supervision.  I think this is a unique characteristic of the organization that should be emphasized.

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