Competitor Analysis Research

I created a Competitor Analysis Pinterest board to better understand the different competitors.

It was interesting to look up the ways Lululemon and Athlete differ in their advertisement strategies. It is hard to decipher with company is which because they are so similar. However, it is very rare that Lulu has billboards. I think they should definitely advertise themselves in a more creative way. I found it interesting that Athleta promotes women while Lulu promotes men and women.

For LuluLemon to stand out, I believe they should not advertise the typical, “girl jogging in a tank top” and maybe post something about the value of women. Also, post something about the value of men because the company sells both sex’s clothes.

 

Below is the link to my Pinterest board.

https://www.pinterest.com/hannahigh31/jmc-3433-competitor-analysis/