Competitor Analysis: Sooners Helping Sooners

In my PR Publications class, we were asked to create a competitor analysis for an organization that we are interested in. I chose Sooners Helping Sooners because it has made an impact in my life and as well as those of the students at the University of Oklahoma.

Sooners Helping Sooners differs from its competitors because it raises money for students at the university instead of giving money to an outside organization. It also differs from competitors because it is a newer organization. It was established in 2011, where as Soonerthon or Dance Marathon was established in 1994 and KState Proud was established in 2008.

Sooners Helping Sooners’ image and and message should differ from its competitors by creating a supportive image within OU instead of helping those outside of the university and the message should reflect that all proceeds raised go to helping fellow students and that its important to encourage and support students in order for them to continue their education.

As part of the assignment, I created a Pinterest board specifically pinning competitor information for Sooners Helping Sooners. The Pinterest board can be found by following this link.

https://www.pinterest.com/kcarter621/jmc-3433-competitor-analysis/