Competitor Strategy
I’m writing this post to try and destruct what I have learned from my research and brainstorming in order to visualize a new strategy for the Cowboys. By creating Pinterest boards for inspiring styles and moods that can appropriately communicate the message for the team and how to represent the organization.
What kind of visual language will you use?
The Dallas Cowboys are known for being one of the most recognizable brands across the United States, so I think it’s important to highlight visuals language that the organization already uses, such as the Dallas star and Cowboys font. By keeping the visuals simple, clean and recognizable would carry on the visuals the company already uses because it is obviously effective and in my opinion shouldn’t be changed.
Will the visuals be type or image driven?
The visuals should be image driven because people are drawn to pictures and the star, jersey, stadium and player’s faces are more recognizable than words. By using pictures and imagery you can immediately recognize the Dallas Cowboys logo and identify the organization, which would create more attract more people and lead them to the necessary information.
What do the type and images need to mean?
The images need to encompass the team as a whole and work with the five star points that the company lives by. I’d like for the type and images to work together for a professional, recognizable Texas feel.
What connotations do they need to have?
By creating this business card I want to incorporate the city that the team represents and the most popular visuals of the team in one. By bringing the city skyline and the Dallas Cowboys font and star I can unite football players and community members.
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