Defining a Second Stakeholder

The second stakeholder that I’m targeting for my second direct mailer is a person who would have direct influence over my primary stakeholder, a parent.

Academic statistics would be prominent in the direct mailer to a National Merit’s parent, because they seem to value their children’s education.  This would include all of the perks National Merits receive at the University of Oklahoma, for instance them getting to walk on the football field before a game.

It would also be effective to encourage the parents to look up National Merit Scholarship information online.  So parents that take their finances very seriously can investigate to compare how much their child would be saving at OU compared to other schools.