Defining a Second Stakeholder

For the second direct mailer for the assignment in my PR Publications course, I will be targeting a different group of individuals. The second stakeholder is defined below.

High School juniors and seniors, ages 16-19, with ACT/SAT accepted scores

For this target audience, I would be trying to get them to come visit OU. The design would showcase OU’s spirit and sense of community with an image of students in front of one of the beautiful buildings. Information on the direct mailer would include the OU website so that potential students could know where to find more info about the school.