Defining a Second Stakeholder

This week our project is to define a second stakeholder. This stakeholder should have some influence in the first stakeholder’s life. I have chosen to target the stakeholder’s parents. These parents are OU alumni. The parents have a huge influence on the student because of their ties to the university, their financial support of the student and because their opinion matters to the student.

I plan to communicate to the parents that by their student attending the University of Oklahoma they could be continuing a legacy. I think many parents appreciate when their children follow in their footsteps. It also creates a special connection between parent and child when they attend the same university.

I will be working on a draft of this mailer as well as finishing the draft of my first mailer for the remainder of this week.