Defining a stakeholder

So for our pr pubs class, we are moving on to creating direct mailers. For this, we are tasked with defining our stakeholder that will receive these mailers. We are targeting perspective students and attempting to recruit them to come to the university. Here are some ideas that I have come up with….

1. 16-18 years of age
2. Both males and females
3. Those who have already taken the act and met the minimum score requirement
4. If they haven’t taken the ACT, then also look at PSAT and SAT scores
5. Family combined income of $90,000 or more. (able to support student throughout college)
6. Students that live in the surrounding areas of Oklahoma. (Texas, Kansas)
7. Students that may have alumni ties to the university
8. National Merit Scholars

Overall, I think the message of the card should highlight parts of OU that would appeal to these students. (ie. our basketball and football programs, the new dorms, renovated stadium, # of national merit scholars, scholarships available, etc)