Defining a Stakeholder

Our next assignment in my PR Publications class is to analyze two separate stakeholders through a segmentation matrix.  So in other words, how to effectively convey a message to a target public.  The organization that we are doing this for is the OU Recruitment Services and in this post I will be defining a stakeholder to later tailor a recruitment message to them via a direct mailer.

In my opinion, the most obvious stakeholder for the OU Recruitment Services is a prospective student.  If I was sending out a direct mailer to a specific stakeholder I would target High school seniors who are National Merit Scholars.  Preferably National Merit seniors whose parents are alumni or have attend sporting events.

Since these students have excelled academically at their high school, they would be trying to narrow down their options of schools.  I would target these stakeholders with information on all of the different programs OU has to offer.  For example, the extensive study abroad programs, the renown National Weather Service or all of the benefits and giveaways students receive at athletic events.

Most of these stakeholders have the choice to attend many different schools, it would be vital to show them that OU has more than what any other school can offer them.  And we naturally tend to collect National Merit Scholars, so our Recruitment Services must already be doing an awesome job at this.