Defining My Stakeholder

In my PR Publications class we were asked to read and understand publics and stakeholders. We were informed that we will be working with Photoshop for this portion of our lesson. The client we will be designing for is The University of Oklahoma’s Recruitment Services. Our objective is to create two direct mailers for Recruitment Services that are directed at two different stakeholders.

The Stakeholder I decided to focus on is 18-22 years of age, New or Transfer Students, who have already been accepted to OU, and who attends sporting events.

Messages I could direct towards this stakeholder group could be inviting them to many different organizations available, providing them with opportunities for mentor programs, and inviting them to see the many sporting events we have available to students.

I am excited to work more with Photoshop so that I can expand my knowledge in that software.