Defining my stakeholder

This week in PR Publications our assignment is to design our first direct mailer draft. But before we begin that, we have to pinpoint who exactly we want to target our direct mailers towards. I am going to target my direct mailers at prospective students with the following characteristics:

• high school juniors and seniors
• shown interest in OU/may have already applied
• qualifying ACT/SAT scores
• involved in organizations in high school

Through my direct mailers, I hope to highlight the many opportunities that OU provides to be involved and have a great experience on campus. I would like to emphasize that there’s something for everyone and that it’s easy to get involved, even while being a new freshman on campus. I chose juniors and seniors who have not made a final decision on where they are attending.  There is no way to be sure why they have been considering it in the first place, whether it is for the academics or for the winning sports team, but emphasizing yet another element about why OU is a great choice for their college career.