Defining My Stakeholder

This week in my PR Pubs class, we’re designing direct mailers (physical mail) for specific target publics. We’re pretending to be members of the OU recruitment team, identifying one specific public that might be interested in attending OU.

My statement, which pinpoints my selected target public, is this: High school seniors, Dallas, Income: $100,000+.

I will need to tailor a unique message for these students. Dallas-area students have a variety of options for college, including several in the immediate area and countless in-state schools. By targeting this specific public, I hope to create a mailer that can cut through the clutter and truly influence their decisions.