Defining Stakeholders: Project 2

The second design project for my publications class is for two direct mail post cards. The client for this project is OU Recruitment Services. This week’s lesson taught us how to define stakeholders and publics and create messages targeted to them.

My first stakeholder group is 19-21 year old transfer students that have already been accepted. The message directed to this public will invite the students to get involved in on-campus activities.

My second stakeholder group Native American high school seniors who are trying to choose a school. The message directed to this public will encourage them to apply to OU by highlighting Native American programs and scholarships.

The following blog posts will go a little more in-depth in the process of targeting these publics.