Defining the Stakeholder

For our next assignment in PR Publications, we will be creating direct mailers to potential OU students. We will be analyzing and choosing two different stakeholders, and then creating a design that will appeal to those separate groups. For this first step, I will brainstorm who I want my stakeholders to be, and what type of messages I would direct towards them.

North American Females who have been accepted to OU, ages 17-20

For the above public, I would be directing a message at them to join the OU Greek community. I would include the OU Panhellenic logo, along with the website. The design would have a very girly and fun look to it.

High School juniors and seniors, ages 16-19, with ACT/SAT accepted scores

For this target audience, I would be trying to get them to come visit OU. The design would showcase OU’s spirit and sense of community with an image of students in front of one of the beautiful buildings. Information on the direct mailer would include the OU website so that potential students could know where to find more info about the school.