Defining your Stakeholder

Our newest project in PR Publications is to design a direct mailer for the University of Oklahoma’s recruitment services. Our first task is to identify our stakeholders who will be targeted by our direct mailer.

My first stakeholder for prospective students will by for incoming women who are looking into Greek life and attending rush. These women will be from the ages of 17-19 who want to learn more about the Universities recruitment process and how to become involved in Greek life and have already been accepted to OU.

I would want to use this direct mailer to get these women excited about recruitment and will showcase women from all the sororities on campus to create the idea of how diverse and wonderful OU’s Greek life truly is. It will direct the incoming freshman on where to sign up for recruitment and what will be needed in order to be apart of Rush during the summer.