This photo of a Vernazza (a little province in northwestern Italy) portrays the element of COLOR. The buildings, ocean and trees all complement each other.This box of water is the design concept of FORM/FUNCTION/MESSAGE. The way the company spaced and used the font on a simple white box carton made it appealing.Design concept of BALANCE between the ocean and the moon.UNITY. The sunset brings a harmonized appeal to this setting.METAPHOR/SYMBOL. The rainbow has various symbolic connotation.Typography. The font of the “Hug Me” machine is the Cola’s signature font which is appealing to the people who love Coke.
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