Design Blitz

Through my time in Barcelona, Spain, I got to travel to many cities in Europe. During the experience, I saw many different types of advertising and public relations. The examples focus on different elements of concepts learned in this lesson. Some of the best examples are explained below.

To begin, Pierre Hermé is a macaroon store in Paris, France that competes with the famous Ladurée. After trying their macaroons, I easily decided that they tasted better than the most famous ones that I had tried the day before. However, I admired the minimalism of the advertising the most from this store. The boxes simply same their name, and the customer is able to drool over their newly bought macaroons that they can see through the lid.

 

In addition, the color used to silently advertise the smoothie product at Barcelona’s most famous market draws the customers eye to the delicious smoothie. The other items in the market are neutral colors, so the display of the product in the distinct way gives the smoothies an attractive look to the public eye.

The unity that the product to the left brings to the city of San Sebastián, Spain is unique. The cookie is available at many stores in the community during the famous holiday. The public celebrates the holiday city-wide, and the simple statement of the cookie as an advertisement got the attention of visitors. This led to many questions, which helped me learn the heritage of the city, all through a cookie.

 

The picture on the left is from a famous park just outside of Barcelona, Spain. The picture was taken on a monument that the monastery uses to promote the cite of visitation. The structure serves as a symbol of the work and time it takes to be a monk in Spain. Additionally, the structure helps to advertise the area as a symbol of adventure.

 

 Lastly, the typography used in the sign at Shakespeare and Company, a local but famous bookstore in paris, draws the public eye. The type reminds customers of a book by Shakespeare and sets the mood for the experience of the original store from many years ago.