Design Blitz: Typography

Alhough you might only see the word “coffee” written on this mug… what it is really trying to say is that “IT’S WAY TOO EARLY!”  I thought this was a perfect example of typography. The simple word “coffee” written on this mug tells the story of the consumer. The easy-to-read, big font describes the attitude of “I can’t get anything done until I have had my morning cup of coffee.” In this situation, COFFEE is the star of the show and directs both the consumer’s behaviors and attitudes.