Design For Emotion

We were asked to read from Design for Emotion, and I enjoyed this chapter. I really like the idea of keeping things interesting for your consumer as well as focusing on the small details. I think the small things like what cursor your website uses to whether your message has a period or explanation point are the things that set your brand apart from others. The one area where I disagree with the text or am at least unsure about is the part where the author highlighted a website and talked about how some of their information isn’t as available and that they have received more attention because of this. I am unsure because I believe that in the long run, the more information that a consumer receives, the better. However, if it does indeed increase engagement then it makes sense.