Design Project #2-Direct Mailer #1:Stakeholder Analysis

Our next assignment in PR Pubs is to create two direct mailers for OU Recruitment Services. To do this, we first need to analyze and target a stakeholder.

For my first direct mailer, I will be targeting:

• 17-19 years of age, ACT/SAT accepted scores, affiliated with Business Professionals of America (member, officer)

This stakeholder would be a high school student of sophomore/junior/senior standing that is already interested in business practices. OU Career Services would benefit by sending them a direct mailer that would encourage them to consider Price College of Business at OU as an option after they graduate.