Design Project #2-Direct Mailer #2:Stakeholder Analysis

For the second direct mailer, I have chosen to target:

 

• Students accepted into OU
• Transferring from a different school

The stakeholder would be a college aged student transferring from a different college/university that would have a sophomore/junior/senior standing at OU. The organization the student would be encouraged to join is the Oklahoma Association of Transfer Students (OATS) which provides transfer students with resources and connections that they would otherwise miss out on.