Designing for Emotion

One thing that I agree with in Chapter 1 is that we are following that different path in a more artistic way. I think that emotional design is a huge part of everyones lives. It is extremely important to make connections feel human like. I would much rather hold a connection with a real person rather than a machine. I also agree that it has taken us time to be mature enough to begin to explore the emotional side of design.

When asked what I don’t agree with from Chapter 1 would have to be the statement that says audiences can relate to a brand’s personality as if it were another person. I think that I don’t always necessarily relate to a brand as if it were a person. I think that is something good to strive for but I don’t think that this is true of all brands in todays world.