Designing for Emotion

After two weeks of defining stakeholders and designing two separate direct mailers, we were asked to read chapter 3 in our book Designing for Emotion. Chapter 3 was all about designing with personality.

One thing from this chapter that I agree with 100% is that we should design with our audience in mind. I think that thinking about the audience is crucial to the effectiveness of the design. Yes designing is about the product or the brand but the audience is crucial in design. I think that its super important to keep the audience in mind always because they are the ones who will be viewing and judging whatever you design.

Finding something from this chapter that I did not personally like or agree with was difficult for me because I think that this has been my favorite chapter we’ve read yet. I think that my least favorite part of the chapter was the section on history because for me it did not stick out as something that was crucial to making an excellent design. I thought that this section was okay just not my favorite to read.