Designing for Emotion

For this unit, after defining my two stakeholders and creating two direct mailers using Adobe Photoshop, I read Chapter 3 Designing for Emotion.  This chapter basically was about conveying emotion through design. One aspect about the chapter that I agree with is that we should always keep our audience and stakeholders in mind when we design. It is always important to know who we are speaking to and specifically craft designs and messages for that audience. The design has to be something that our audience can relate to in a meaningful way in order for it be effective. There was really nothing in the chapter that I could not agree with but I did not care for the history aspect of the book. I felt like that was the least important aspect of the chapter.