Designing for Emotion

For chapter 1 in Designing for Emotion, I agreed with how social media is more personal now. It is a way for people to release their feelings such as stress, happiness, humor, and other diverse emotions. People want to engage in social content that is relatable and where they can become engaged. Design should convey the same aspects as well. Designs should connect to an individual in a personal way that grabs their attention.

This also ties into the emotional design principle also stated within this chapter. It basically says that it’s important to showcase a brands personality in way that relates to your audience. I agree that is important to establish a brand persona that will create meaningful or interesting conversation. I like how this section mentioned that you should talk to your consumers as friends because this idea can make an audience develop a deeper tie to the brand. Although I did not find that I could disagree with anything in this chapter, I will say that I will it would have touched more on the importance of really knowing your audience inside and out. The more you know then the easier it is to connect to consumers without trying so hard.