Designing For Emotion

I very much enjoyed the first chapter of Designing for Emotion. I found many things that it said to be interesting and also helpful. One statement that I really liked and agreed with was on page 11. The statement said, “Emotional experiences make a profound imprint on our longterm memory.” The reason I agree with this statement is because many of the experiences in my life all involve around emotion. Emotion is a strong appeal, when used correctly and efficiently through advertisements, books, movies, songs etc. Therefore when making and designing different things within Public Relations we should keep this in mind.

One statement I disagreed with was on page 12. It said, “Positive emotion stimuli can be disarming.” The reason I disagree with this is because I believe that positive emotions and messages can, on the contrary, be alarming. For example, let’s say an advertisement is made for a Victoria Secret commercial. However, a woman who just go out of a long term relationship sees the advertisement and becomes alarmed and upset because she is single. Even though the commercial has every intention of positivity and healthy relationships, the single woman can still watch it and become sad. Therefore, not all “positive emotion is disarming.”

I look forward to continuing to read in Designing for Emotion!