Designing for Emotion Ch. 2

In Designing for Emotion, the author says in the beginning that “we can learn a lot about design and how to communicate effectively with our audience by studying evolutionary psychology.” I agree with this, because the human brain constantly changes with the times. In order to understand this, studying psychology would be imperative. One thing I don’t quite understand is the appeal to the golden ratio layout. Although I get what the author is trying to explain, I don’t see how it is so appealing to the human eye. “Our definition of beauty originates in our own image. The human mind is exceptionally skilled at scanning objects and information to discover meaning in abstract forms.”