Designing for Emotion Ch. 3

In chapter 3 of Designing for Emotion, it discusses personality and how it is the platform for emotion. I agree with the author when he says that they Volkswagen Beetle advertisement establishes a relationship with the viewers. You have reflect some kind of emotion in order to establish a relationship with your viewers. The more emotions you catch from viewers, the more relationships you have, which means the more customers you have. I disagree with the author when he says is people don’t understand your personality, chances are they’re not the right customer for you. Although this might sometimes be the case, it is not always the case.