Designing for Emotion Ch 4

One thing I agreed with as I read chapter 4 was the saying, “There is no formula for emotional design, only principles of psychology and human nature to guide you.” I think this is a very true statement because when you talk about the power of emotional design and the impact it has on someone’s perception you often think there is a right and a wrong way to go about it. There is no right or wrong when it comes to how you appeal to people’s emotions through design. Everyone will react differently and some may be positive while others may be negative. One thing I disagreed with in this chapter was on page 52, “Aside from being the right thing to do, surprising people with kindness and individual attention can help a business achieve success.” I don’t think businesses achieve success through the element of surprise. I do however agree that showing people kindness and giving them attention can strengthen a business. These are two elements that can make a business better, but that doesn’t mean it will lead them directly to success.