Designing for Emotion Ch. 5

In chapter 5 of Designing for Emotion, I agree when the author says that “as designers, we’re in a unique position to help users follow their gut instincts. Using common design tools like layout, color, line, typography, and contrast, we can help people more easily consume information and make a decision driven by instinct more than reason.” While humor and entertainment does play a factor in creating visitor traffic, the layout and typography also help users feel more inclined to visit a website.

I have enjoyed reading Designing for Emotion, and plan to read the rest of the book in the next week or two.