Designing for Emotion Ch. 6

Agree: I agree with the fact that Walter said that you need to do your research before you do any sort of big marketing pitch or advertising campaign for your company. No matter how good your product or design is, if you don’t have the research to make this creation valid, no CEO or boss is going to accept this. It is vital that we research prior to doing any sort of design or re-branding for a company. Finding out if your target audience will connect with your new message is key.

 

Disagree: While every chapter thus far has been difficult in finding something I disagree with, I could not rack my brain to even lie to myself about this one. Granted the chapter was shorter, there were valid points made throughout the chapter that I could not disagree with. Which, for Walter’s case is a positive thing.