Designing for Emotion Ch. 7

Chapter 7 in Designing for Emotion is about risk and reward.

I don’t really disagree with anything in this chapter. The author gives solid examples as someone who wants to go big, small, or somewhere in between.

What I really like is that he points out that if you’re going to go big and redesign a brand for a company you need to have the research to back it up. Your boss isn’t just going to accept whatever idea you pitch him without something to hold it up. A lot of times I feel that my generation forgets that hard work has to be put in to a project before someone is wiling to risk it.