Designing for Emotion- Chap. 3

I think this has been my favorite chapter in the book so far. I really liked how much they emphasize that emotional design main goal is to facilitate human-to-human contact. I think this is a crucial thing to remember for all of design: that its about the viewer not the company. We need to make sure that all of our designs are with the target audience in mind, then after we do that we can begin to focus on reflecting the needs of the company. I also liked the emphasis it put on personas! In  my social media marketing class we use personas a lot, so I feel like it is very important in order to understand who the target audience is on a more specific level.

One thing I didn’t like about the chapter was the section on the history. It was honestly hard to find something I didn’t like about this particular chapter, but I do feel like the history portion was the least important in learning how to make a good design.