Designing for Emotion: Chapter 1

1. What is one thing in Chapter 1 that you agree with?

In chapter 1, the author make a good point about interfaces needing to be functional before they are anything else (visually appealing, etc). As a consumer I can attest to the fact that no matter how well presented a website/blog is, I won’t spend much time on it if the layout does not make sense or links are not categorized in a way that’s convenient.

2. What is one thing in Chapter 1 you disagree with?

One thing I did not necessarily agree with in chapter 1 is the statement made that audiences can relate to a brand’s personality as if it were another person. Although I do think people react positively to interactions that show a brand’s personality, it’s also important to keep the business’  message/mission at the forefront.