Designing for Emotion Chapter 1

This week, my PR Publications instructor asked us to read the first chapter in our textbook, “Designing for Emotion.”

After reading this chapter, I definitely agreed with the author’s point that purchasing goods from individual craftsmen creates a much more personal buying experience as well as a connection between the buyer and the seller as opposed to purchasing factory-made items.

However, I don’t necessarily agree that buying from individual craftsmen is a better experience than buying a factory made product, but rather it is a different experience. Some prefer it as it is a more convenient and faster buying process than ordering from an individual.