Designing for Emotion Chapter 1 Response

I agreed with Walter when he talked about how easy it is today to produce a website and forget about who you the website is being produced for. A website is a wonderful way for a company to share its brand’s personality with the world, and unfortunately, some companies are missing out on the opportunity to connect to their audience. Websites have to be functional and usable in order for someone to visit your site again. If people have a bad impression of your website, they likely have a bad impression of your company or organization and will not waste their time looking at what you have to offer them ever again. For example, when I was in high school I took an online concurrent class through a community college near my hometown. However, their website was ridiculously unorganized and very unhelpful. As a result, I had a very bad impression of the quality of the institution and did not take any more classes with them.

I disagreed with the idea that those who build these types of websites (the fast and easy type) do not care about the process of design or the people they are designing for. Walter implied that this was true with the way that he wrote about these people. While it is obviously more favorable for the audience to have the emotional connection to the design that the article talks about, I honestly think that some organizations are just not aware of the ways in which their design is lacking and the effect it is having on how they are perceived. I am not saying that I think that it is okay for their designs to be this way, just that maybe there is not enough education in some companies about the effects of design. If companies understood the problem, they may be more likely to find someone who could do a better job of making their intentions clear in their websites.