Designing for Emotion: Chapter 3

During this last week of designing our direct mailers, we were also assigned to read Chapter 3 of Designing for Emotion. I have already done two blog posts on Chapter 1 and 2. In Chapter 3 Aarron Walter talks about personality in design. I would agree with Walter that as humans we like to see personality in things. We like to look at cars, websites, publications, etc. and see a human quality in it and hopefully see a personality that closely resembles our own. When we can see a persona in something that is clearly not a person, we are more likely to warm up to the object.

For example, Apple has always had a huge hold of the technology market. They always seem to putting out the latest and greatest and the competition always seems to lag behind, but this is especially true for when Apple gave the iPhone a persona with Siri. In advertisements, Apple demonstrated people interacting with Siri on a deeper level. Siri was and still is something people talk to and have really human-like conversations with. Humans quickly become attracted to things that are clearly not human when these things have human-like qualities.

On the other hand, it doesn’t replace the human and no matter how much personality you give a website or the next piece of technology or a publication you cannot eliminate these channels that go from person to person though Walter seems the imply that.