Designing for Emotion Chapter 3

This week’s chapter was pretty interesting because it was about one of my favorite topics- personality! I absolutely agree with the fact that personality is a deciding factor in whether people use and like a website or not. The personality, or feel, of a website ultimately determines the retention rate of the users. If the website can create repertoire with someone, chances are that website will be favorable in the user’s eyes.

I believe that even if a website is not modeled after a person, it can be emotionally effective. Like we learned in previous chapters, color, layout and text are crucial to a website’s success. I really like how this chapter utilized many examples to further explain the material. I look forward to making my publications based on a certain personality!