Designing for Emotion – Chapter 3

I really enjoyed this chapter of Designing for Emotion. I especially enjoyed reading the part “A Brief History of Personality in Design.” I agreed with this section the most because I saw myself doing this in our direct mailers. I wanted to make my designs reflect my experiences at OU. I think incorporating human characteristics into design is what makes certain designs so appealing.

I kept reading through this chapter, looking for something that I did not agree with, and I could not find anything. I really enjoyed this chapter and I feel like it gave me some good insight into designs and relating designs to human emotions. I think my only hesitation is accepting that “designs are people too,” I get where the author is going with this, but I think people influence designs, but that does not make designs and people the same.