Designing For Emotion Chapter 3

One thing that I agreed with in Chapter 3 was on page 32. It said, “In modern web design, we research, plan and create with our audiences attitudes and motivations in mind.”  The reason I agree with this is because I have learned in other JMC classes that every advertisement or message has a target audience. Therefore, all advertisements are created with audiences and goals in mind.

One thing that I disagreed with in Chapter 3 was on page 45. It said, “Keep in mind that when you emphasize personality in the user experience, some people won’t like it.” To an extent I agree with this. Not everyone is going to like every single advertisement ever made. However, the reason I disagree with this statement is because I do not feel like it is even worth saying. I think it is common knowledge that an advertisement can not please everyone. However, the important thing is that it appeals to your target audience and that your target audience likes it. As stated above, your target audience are the people you are advertising too, in order to reach your goals. Therefore, those are the people you would want to focus on.