Designing for Emotion Chapter 3

The third chapter of Designing for Emotion it discusses personality.

I agree with the author that personality should be the focus of a design. If we create these fake personas to represent our audience demographic then we know who we are designing for and we know how to appeal to them. It helps close the gap between marketer and customer.

There’s nothing in this chapter that I disagree with. The only strong statement it made was the point I agree with.