Designing for Emotion Chapter 3

This week in PR pubs I read chapter 3 of Designing for Emotion, titled “Personality.” This chapter focused on how personality can be used to influence design choices. I do agree that personality draws people to one another, and can therefore be utilized to create a personable online presence through different interfaces. As effective as this tactic may be, however, users also take online “personalities” with a grain of salt. Web personas are meant to attract a target audience, but should also try to be genuine and feature actual user testimonies to generate credibility.