Designing for Emotion: Chapter 4

Chapter 4 of Designing for Emotion focused on emotional engagement and how to make that connection with your audience. The chapter discusses the element of surprise and how it causes an amplified emotional response. I agree that implementing surprise into a design can create a response from users that is unlike any other.

The chapter also discusses anticipation as a close concept to surprise. I’m not sure that I would compare the two because surprise is such a different emotion to feel than anticipation as one is unexpected and the other is not. But, I do agree that both are excellent ways to engage audiences emotionally.