Designing For Emotion Chapter 4

One thing that I agreed with in chapter 4 was written on page 52. The quote said, “Aside from being the right thing to do, surprising people with kindness and individual attention can help a business achieve success.” Being a PR major, I have learned that your relationship with the public is the most important thing in business. Therefore, I agree with this statement because I believe going out of your way to make your audience happy will always pay off in the end.

One thing that I disagreed with in chapter 4 was on page 63. The quote said, “There will be times where you get it wrong, but that’s okay. You can adjust to correct your course.” The reason I disagree with this is also because I am a PR major. Wether you are talking about design or not, if you are dealing with a crisis and crisis communication you do not have time to “get it wrong.” When crisis strikes, the public wants answers and you will be held to what you say. Therefore I do not think “it is okay” and that you can “correct your course.” I believe you need to have everything right the first time.